Social media is one of the best platform to magnify your unique content. Social media helps in gaining valuable customer insights, increasing brand awareness and loyalty, generating higher converting leads, increasing website traffic and search ranking and much more.
Posting the content on social media isn’t enough. We need to focus on the timing of Social media posting. Timing to post on social media is depends on your target audiences, region you are targeting, content you are posting and goals which you are looking for.
Best Times to Post on Social Media
Popular social media: Facebook, Twitter, LinkedIn, Pinterest, and Instagram.
First we need to focus the location time zone you need to target. Here, we will be targeting US Time zone. Find out your customer location time zone and accordingly change the timing of Social media posts.
1) Posting on Facebook
Best Times to Post on Facebook:
Facebook will connect you with the users and we can promote our business through business Fan Page, events, communities and much more.
The best time to post on Facebook is 3:00 p.m. on Wednesday, 12:00–1:00 p.m. on Saturdays and Sundays and 1:00–4:00 p.m. on Thursdays and Fridays.
2) Posting on Twitter
Best Times to Post on Twitter:
Twitter is a short message communication tool that allows you to tweets up to 140 characters long to people who subscribe to you. We can For B2B organizations, the best days to post are Mondays through Fridays, and click through rate is highest on Wednesdays.
The best times to post on Twitter are weekdays from 12:00–3:00 p.m. and 5:00 p.m.
3) Posting on LinkedIn
Best Times to Post on LinkedIn:
LinkedIn is a platform where we can connect with many professionals around the world. Professional freelancers, digital creatives, recently established companies and even performing artists can use LinkedIn to promote their services. We can create LinkedIn company page and we can promote our services in engaging ourselves into LinkedIn Groups.
The best time to post on LinkedIn is midweek from 5:00–6:00 p.m. Other optimal times include Tuesdays from 10:00–11:00 a.m., and Tuesdays, Wednesdays, and Thursdays from 7:30–8:30 a.m., at 12:00 p.m., and from 5:00–6:00 p.m.
4) Posting on Pinterest
Best Times to Post on Pinterest:
Pinterest is social bookmarking promotion platform where you can follow related users and share photos, infographics, banners related to your business, events and hobbies.
The best time to post on Pinterest is in the evening any day of the week, especially Saturdays from 8:00–11:00 p.m.
5) Posting on Instagram
Best Times to Post on Instagram:
Instagram is a simple way to capture and share the world’s moments. Instagram is meant for use on mobile devices.
The best times to post on Instagram are Mondays and Thursdays at any time except between 3:00–4:00 p.m.
Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility. Visual content will perform best on every social network. Engage your audience with photos, graphics, animated GIFs, and videos.
Social media marketing has its advantages, so if your business doesn’t already have the appropriate profiles, create them!